A 2017 survey released by Opinion Box revealed that consumers are increasingly concerned with a company’s sustainable practices. 54% of them said they prefer brands recognized for taking care of the environment.

Thus, environmental responsibility becomes increasingly present in the strategies of companies, which in addition to ensuring greater satisfaction on the part of consumers, guarantee the prevention of fines ranging from fines to suspension of activities.

With the approval of the National Solid Waste Policy, which regulates waste management in the country, it is only when all possibilities of reuse are exhausted that waste must be disposed of in landfills.

Thus, practical sustainability actions began to be applied on a large scale in the waste generation industries, in order to make their activities less impacting on the environment and in accordance with current regulations.

The recycling goal is an example of sustainable action that can be incorporated into industries in general and is capable of generating benefits, such as:

• Cost reduction with obtaining raw material;
• Generation of revenue from the sale of waste;
• Gain credibility with society;
• Compliance with environmental legislation;
• Higher productivity.

For the implementation of a recycling target, it is first necessary to take into account whether the stipulated target can be achieved in a certain period of time. It is important to set a goal that can be achieved to avoid demotivation by the team involved.

In addition, having tools that help manage what is being generated and how waste is being treated in the company makes all the difference to the success of the goals. MeuRes Waste is a software that controls the generation of waste in each generating source and provides reports that allow the monitoring of important indicators, both for the company and for the environmental agencies.