A 2017 research published by Opinion Box revealed that the consumers are more and more worried about the sustainable practices of a company. 54% of them said that give preference to brands recognized for taking care of the environment.

This way, the environmental responsibility has become more present on the corporations’ strategies, that, besides guaranteeing a bigger satisfaction on the customers, guarantees the prevention of penalties that include since taxes until suspension on the activities.

With the approval of the Solid Waste National Politics, that manages the waste management in the country, only when all the possibilities of reusing are finished is when the waste must be disposed in landfills.

So, sustainable practical actions started to be applied in a bigger scale inside the industries that generate waste, in order to transform their activities less impactful to the environment and following the current rules.

The recycling goal is an example of sustainable action that can be incorporated to the industries in general and it is capable of generating benefits like:

• Cost reduction with the obtention of raw material;
• Tax generation due to the waste commercialization;
• Gain of credibility with society;
• Follow the environmental legislation;
• Increase on productivity.

To implement a recycling goal, firstly it has to take into consideration if the stablished goal can be reached in a determined period of time. Stipulate a goal that can be reached is important not to have demotivation by the involved team.

Besides, to count on tools that help to manage what is being generated and how the waste is being treated in the company makes all the difference to have success on the goals. MyWaste is a software that controls the waste management in each generated source and provides reports that permit to follow important indicators, both for the company and for the environmental organs.